Last week, in collaboration with Inbank, we hosted a webinar to share practical tips and strategies to help you prepare for the holiday season. If you missed it, here’s a brief summary of the key topics.
You can find the webinar recording and slides here! (The webinar was held in Estonian 🇪🇪)
Key takeaways from the Webinar
E-Commerce trends for the Holiday Season
- Mobile shopping: It is projected that by 2027, 62% of purchases will be made via mobile devices. Ensure your website is mobile-friendly today.
- Changing payment preferences: Solutions like Apple Pay, Google Pay, and “Buy Now, Pay Later” are growing in popularity.
- Personalization: AI-driven personalization boosts customer satisfaction and increases sales.
“The usage of the Pay Later payment option has increased by over three times in the past nine months. Statistics show that when a customer selects the Pay Later option, 97% of transactions are successfully completed.” – Birgit Listmann, Inbank
What customers expect from your online store
- Fast and flexible delivery: Most customers expect delivery within 2-4 days, and 98% of shoppers prefer parcel machines for convenience.
- Clear delivery times and tracking: Build trust by using tools like Montonio’s tracking page, allowing customers to easily follow their parcel journey.
How to optimize the checkout process
- Streamlined checkout process: Remove unnecessary fields from the checkout page and offer diverse payment methods, including instalment plans and “Buy Now, Pay Later” options.
- Enhancing trust: Add payment method logos to the cart and ensure pricing is clear and easy to understand.
Increasing sales and cart value
- Add value with offers: Free shipping over a certain amount, extra discounts, or gifts can help boost sales.
- Use Plugins for better results:
- UpsellWP (Lite) will aid you with upsell strategies.
- Improve visibility on Google with effective SEO guidance.
Reducing costs without sacrificing quality
- Replace large discounts with “Buy Now, Pay Later” options, which drive conversions.
- Leverage cost-effective delivery solutions with Montonio’s special pricing.
“If you ship 50 parcels, you’ll save over €15 with Montonio’s special pricing compared to the standard business rates. Since Montonio’s special rate applies to all parcel sizes, your total savings could be even greater.” – Maria Häling, Montonio
Practical expert tips
- Make all crucial information immediately visible: Transparent pricing, delivery times, and available payment methods at checkout make it easier for customers to make confident purchases.
- Combine discounts with payment flexibility: Small discounts paired with flexible payment options help boost sales while maintaining profitability.
Get started today!
Apply these strategies in your online store to get ready for a successful holiday season!
🇪🇪Watch the Webinar Recording!
If you have any questions or want to discuss solutions tailored to your online store’s needs, feel free to reach out to us!