2025 is set to be a big year for ecommerce businesses. With a packed calendar of events, sales peaks, and local traditions, planning out your year can make all the difference. Whether you’re looking to make the most out of your seasonal campaigns or discover growth opportunities at industry events, preparation is the key to success.
Here we’ve highlighted the most important ecommerce dates for 2025, including key shopping moments like Black Friday and region-specific days like E-Smaspäev in Estonia. Use it to plan your marketing, connect with your customers, and make the most of the year ahead.
January
New Year’s Day – 1 January
The start of the year is an ideal time to capture attention with products and services that support common resolutions. Consider promotions in wellness, home improvement, or productivity.
February
Valentine’s Day – 14 February
Valentine’s Day offers a prime opportunity for merchants to tap into the gift-giving market, with consumers seeking unique and thoughtful presents for loved ones.
March
E-smaspäev – 10 March
Organised by the Estonian E-Commerce Association, this e-shopping day provides 24-hour discounts, making it a valuable opportunity for Estonian consumers and retailers alike.
Baltic e-Commerce forum– 18 March
The forum in Tallinn offers insights into the latest industry trends, strategies, and technologies with 25+ speakers from Estonia and abroad.
April
Ecommerce Warsaw Expo – 3 April
This one-day event in Warsaw is Poland’s most significant e-commerce gathering, with exhibitors showcasing solutions from payments to hosting providers.
Easter – 20 April
A period for promotions on gifts, home decor, fashion, and food-related products.
May
Mother’s Day – 11 May
A high-impact seasonal campaign moment focused on gifting. Popular product categories include flowers, jewelry, wellness and beauty items, as well as personalized gifts. Consider early promotions, curated gift guides, and emotional storytelling to drive engagement and conversions.
E-smaspäev – 12 May
Organised by the Estonian ECommerce Association, this e-shopping day provides 24-hour discounts, making it a valuable opportunity for Estonian consumers and retailers alike.
June
Midsummer – 23-24 June
Midsummer is a major celebration in the Baltics and Poland, often marked by festivals, outdoor activities, and gatherings. Special sales or bundles for summer essentials can attract customers looking to enjoy the warm weather while celebrating the season’s festivities.
July
Amazon Prime Day – TBC
A significant mid-year sales event that provides opportunities for ecommerce sellers to attract bargain-hunting consumers.
September
E-smaspäev – 8 September
This e-shopping day in Estonia offers consumers access to discounts for 24 hours, creating a surge in online retail activity.
October
Riga Comm – 9-10 October
An event in Riga spotlighting IT and digital transformation solutions for businesses in the Baltics.
Baltic Ecommerce Confrence & Exhibition – 10 October
The biggest international event for ecommerce professionals in the Baltic states, taking place in Vilnius.
Halloween – 31 October
Halloween presents a fun and engaging opportunity for ecommerce businesses to promote seasonal products like costumes, decorations, candy, and themed accessories.
November
E-smaspäev – 10 November
The final Estonian e-shopping day of the year, providing retailers with an opportunity to close the year on a high note.
Singles’ Day – 11 November
Originating in China, this global shopping event sees consumers searching for significant discounts and deals.
Black Friday – 29 November
The pinnacle of the shopping season, this event offers ecommerce businesses the chance to drive substantial sales through promotions.
December
Cyber Monday – 1 December
An extension of Black Friday momentum, this day focuses on exclusive online sales, helping businesses move inventory before year-end.
Christmas Day – 24 December
The peak of the holiday shopping season. Well-planned campaigns can maximise consumer spending during this festive period.
January 2026
New Year’s Day – 1 January
The start of the year is an ideal time to capture attention with products and services that support common resolutions. Consider promotions in wellness, home improvement, or productivity.
Start planning
Planning your campaigns around these moments ensures you’re prepared to meet consumer demand, whether it’s offering exclusive discounts, promoting seasonal products, or attending industry-leading events to stay ahead of trends. By integrating these dates into your annual strategy, you’ll set your business up for success in 2025 and beyond.